RESEARCH

With a team, through a heuristic evaluation, website analytics and data visualization revealed and validated current stakeholder pain points while providing valuable insights into why users weren’t staying or converting.

DELIVERY

A restructured navigation reduced clutter and organized content based on user behavior by grouping related items into intuitive categories to improve findability.

To enhance usability, lengthy content blocks were condensed, and a sticky secondary navigation was introduced to guide users to key sections and facilitate the quick location of relevant content.

In the News & Insights section, enhanced categorization, filtering, author details, and article length indicators were added to align with user preferences and maintain engagement.