PEIKI
BRANDING / UX/UI - Conceptual
Research-focused concept to address the ongoing challenges parents face in balancing work and family life, particularly when trying to engage their children in meaningful, unstructured play.
RESEARCH
Primary and secondary research revealed a gap and a desire for tools to help schedule quality playtime and foster better parent-child relationships.
DELIVERY
Using a human-centred design process, Peiki, Hawaiian for “peach” (evokes warmth and positivity), was developed as a gamified app to schedule accessible activities, track progress, and receive personalized play suggestions.
