BRANDING / UX/UI - Conceptual
Research-focused concept to identify the current pain points of students looking to explore post-secondary education programs by curating program options based on personal interests, learning preferences, academic goals and lifestyle.
RESEARCH
Primary and secondary research revealed a lack of clear program information, and users struggled to connect programs to career outcomes for post-secondary education.
DELIVERY
A personalized quiz-based tool was developed to guide users through program exploration for a tailored program recommendation and career options. Through user feedback, the platform integrates comparison tools and filtering/sorting features to help students confidently evaluate their options.
