CIBUS
BRANDING / UX/UI - Conceptual
Research-focused on identifying a gap in the app market to address and reduce food waste in family households.
RESEARCH
Secondary research revealed the financial strain of rising food costs and the unfortunate rise in food waste due to busy households.
DELIVERY
Cibus, Latin name for food, was conceptually developed using qualitative and quantitative user research and user testing. The Cibus app tracks food waste while incorporating meal planning, online grocery integration, food value calculation, and recipe curation.
