AWARDPOOL
BRANDING / UI
A startup gamification platform that helps brands engage their audiences through interactive challenges, digital rewards, and branded NFTs. Partners seeking a distinctive visual identity with a modern wordmark and icon that celebrates the new brand promise of ‘amazement’ through cross-generational appeal.
RESEARCH
A competitive analysis for branding and digital was conducted to identify common themes and visuals among key brands, as well as usability trends, patterns, and highlights.
DELIVERY
BRANDING: Strong, bold, with a hint of futurism, this simplified typographical wordmark offers Award Pool unique branding elements that communicate strength for the amazement platform.
UI [concept]: A balance of visual appeal with smart UX decisions. The site targets a digitally engaged audience—making it easy for users to explore, understand, and act. Its structure supports engagement and conversion, while the dynamic visual identity reinforces brand innovation.
